People
Discovery

Watch. Listen. Learn. When we use our senses to learn from the environments around us, great observations can be made. Our team members are formally trained to witness, capture and cluster these discoveries. The information garnered from these experiences lead to a new world of product opportunities.

The discovery team accomplishes their goals by living and breathing our BTU Point-of-View™. They generate tangible ideas and concepts by valuing the strategic input of the client, the capabilities of the manufacturer and the acceptance of the user.

• Product Planning
• User Observational Research
• Market Analysis